Social Media Marketing (SMM)

Social media marketing is the process of creating and sharing content on social media platforms in order to achieve marketing and branding goals. It can be used to improve brand awareness, drive traffic to a website, and generate leads and sales. Some of the key platforms for social media marketing include Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

Reach

The reach of your social media posts refers to the number of people who see your content. There are a few factors that can impact the reach of your posts, including:

The size of your audience: If you have a large number of followers, your posts are more likely to have a high reach. The engagement of your audience: Posts with high levels of engagement (e.g., likes, comments, shares) are more likely to be shown to more people. The algorithm of the social media platform: Each platform has its own algorithm that determines which posts to show to which users.

Engagement

Engagement refers to the level of interaction and involvement that people have with your content on social media. Some examples of engagement include likes, comments, shares, and clicks. Engagement is important for a few reasons:

It helps to build relationships with your audience: When people engage with your content, it’s an opportunity to connect with them and build a relationship.

It can help to increase the reach of your content: Posts with high levels of engagement are more likely to be shown to more people on social media platforms.

It can indicate the effectiveness of your content: High levels of engagement can be a sign that your content is resonating with your audience and achieving your marketing goals.