Google updated their algorithm that are followed by every digital marketing expert. Some facts about digital marketing or you can say some unbelievable techniques that can rank your business on Google’ top positions.
Content Marketing facts:
If you planned for content marketing campaign , but you need help to know that how and where from you need to start, then following are some tips or techniques that can help you in content marketing :
Do progressively more Content Re marketing:
This is the 1st and foremost point. If you are developing quality content but you are not doing content re marketing then there are high possibilities that you cannot achieve your goals for such content in digital marketing. When you create a good content then you should tag the targeted traffic who likes your site and comes frequently.Content Re marketing basically means that you should provide those customers who have currently likes your material.
Do keyword research before creating content:
Doing SEO by following google algorithms can rank any good content.So , we need to do keyword research if we want to target exact audience.
Don’t duplicate the popular blogs:
This is a essential factor while performing content marketing. Many people begin copying the popular blogs and try to develop huge content. By duplicating someone’s work you cannot get success. There are high possibilities that by performing this you will get penalised from search engines and reduce your brand value.
Examine the Good results of Your Content:
Once you have released a good post then you require to check whether that post is preferred by the guests or not. There are several tools for that. You can use Google Analytics to track the success of your website. So trace the success and change your tactic accordingly.
2. Impact of Structured data on Google :
What is “structured data”?
“Structured data” as a basic term simply refers to any details which is structured . For example, if you have a collection of dispersed Post-It notes with phone messages about meetings, dates, times, people, etc, and you arrange these into a table with marked rows and columns for each type of data, you’re structuring the data.
How does structured data assist SEO?
Google, Bing, and other search engines motivate webmasters to use structured data,that usage by giving benefits to sites with structured data properly implemented.
Some of these advantages include search result improvements and content-specific characteristics, such as:
Rich search results: Contains styling, images, and other visual improvements.
Rich cards: A difference on rich look for results, similar to rich snippets and created for mobile users.
Enriched search results: Contains active or immersive functions
Knowledge Graph: Details about an company such as a brand
Breadcrumbs: Breadcrumbs in your search.
Carousels: A range of multiple rich success in a carousel style
Rich outcomes for AMP: To have your AMP (Accelerated Mobile Pages) show up in carousels and with rich outcomes, you’ll need to involve structured data.
These improved search results can also enhance your CTR and drive extra traffic, because they are more creatively attractive and provide extra information to visitors. And increased CTR can also indirectly boost your rankings, as a user actions signal.
3. Why Mobile first index is important
According to google webmaster responsive design is necessary to mobile first indexing.Following are some steps that are involved in turning a static website into a responsive website.
- Fluid website grid with balanced instead of fixed measures
- Flexible texting and images
- Utilizing design changes to make sure usability for non-desktop equipment
- Using CSS media concerns to define breakpoints for design and style changes.
- Write mobile friendly content.
- Mobile first index is not about